Affiliate marketing refers to a type of marketing that is performance based, where a business will reward its affiliates for every customer or visitor that is brought by the marketing efforts of the affiliate.
What is Affiliate Marketing?
Affiliate marketing is quite attractive and might earn you a good amount or revenue on a regular basis, but only if you do it right.
It requires a lot of hard work and patience, with the application of the right techniques at every stage of the process.
There are four main players in this industry:
- The merchant– also known as the brand or retailer
- The publisher – also known as the affiliate
- The network – has the offers that the affiliate chooses from and takes care of all payments and the customer.
Due to the complexity of the structure, there is some other emerging secondary tier of players such as affiliate management agencies, third party vendors, and super affiliates.
Benefits of Affiliate Marketing:
Affiliate marketing has many benefits, but it wouldn’t be fair unless we went over the disadvantages as well.
For example, the merchant has to share their profits; if an affiliate uses unethi cal or “black hat” techniques to gain site visitors, or if their site contains objectionable material, the merchant’s reputation can take a big hit.
In some instances, ads can be on sites for months before a customer actually clicks through on them or buys anything because of them.
That means smaller commissions, not to mention strained relationships.
Website owners are strongly advised to research all merchants before agreeing to an affiliation.
Not doing your research beforehand can mean promoting a merchant that will fail to pay commissions, or move without letting you know.
Such trickery is uncommon, and most affiliates and merchants succeed in forming mutually beneficial partnerships.
Best Affiliate Programs & Networks For Anyone
A site owner places ads promoting the merchant’s site or products, and in return, they get a share of sales revenue.
There are 3 types of affiliate marketing:
- Pay Per Sale: In pay per sale, the affiliate earns money with each sale that comes from the ads on their site. It can either be percentage or commission based, or it can be a flat rate.
- Pay Per Lead: In pay per lead advertising, the affiliate earns a predetermined amount every time a customer registers on the merchant’s website after coming from one of their ads.
- Pay Per Click: In pay per click, the affiliate makes a set amount every time a customer follows a link from their site to the merchant’s.
For many site owners, affiliate marketing offers a way to earn additional cash without doing anything extra.
All a site owner has to do is place an ad on the affiliate’s site, with no further promotion required.
From there, all the affiliate has to do is wait for their money to come in.
Affiliate marketing also helps the merchant; by putting ads on multiple sites, they can bring in more customers, and they don’t have to pay until they get results. If a merchant places more ads on more sites, their products get more exposure. Here are top affiliate networks
Some successful Affiliate marketers
1. Zac Johnson
Zac Johnson is one of the most successful online marketer in the world, with more than 15 years of experience in the industry. His main strategy was to take advantage of the ever changing ad networks to achieve success.
His advice to anyone who wants to follow in his footsteps is to always be ahead of the game. Exploit new strategies and ideas as soon as they occur before they get too saturated to yield lucrative results.
2. Matthew Woodward
He is another very well established expert when it comes to internet marketing. He has a blog which has won so many awards over the years, a testament as to how good his work is. He has many tutorials and tips offered in his website, all of which are a fancy way of describing his road to success so that anyone else can do the same. If that still sounds too difficult for you, you can still get all your SEO needs catered for by through the Matthew Woodward website, but at a fee.
Harsh Agrawal is an entrepreneur and a very successful online marketer who has been in the business for almost 8 years now.
He credits his success to nothing else other than pure hard work.
He says that it takes a lot to build a passive income, and more so a substantial one, but the results are totally worth the effort.
His main aim now is to help people change their lives financially through affiliate marketing.
Today’s world moves at a much faster pace than in years gone by, and because of that, affiliate marketing is a great way to increase your revenue.
Once you know what affiliate marketing is, and you’ve learned how it works from an affiliate forum, you can decide whether or not it can help.
The Internet is growing every day, and having a presence on multiple websites can help bring more visitors to yours.