4 Seo Tips For Changing Your Url Structure

In this web world, every URL should be optimized perfectly from the very first day.

Making your URLs more SEO friendly

There may be myriad of reasons for which you might need to Changing Your Url Structure– maybe it is for the first time that a page is optimized or it may be for complying with the change people search these days or for some other modification in the SEO world.

Changing Your Url Structure

But does changing the URL affect the search engine ranks in any way?

Well, it does…

Change in URL largely affects the ranking since every search engine has the different way of responding to the changes.

However, there are ways to limit this. Google is the leading search engine that can deal with URL change effectively.

If you want successful redirecting of URL and domain forwarding, you should ensure that the ALL links of the old page from other websites and directories are upgraded.

This is a critical element which you must fulfill.

However, you may face some problem in this since the sites in which the link is may be abandoned or neglected.

Google provide some basic guidelines to follow while you plan to change the URL. Don’t forget that the URL you change has some significant links which you surely will not like to lose.

4 steps For Actually Changing Your Url Structure

Check out these 4 steps when modifying the URL to maintain strong internal link architecture, a tidy URL structure, and link equity.

Permalinks structure for WP:

Permalinks is your post url’s structure.

Your default post url looks like https://www.confidentblogger.com/?p=6 .

But its better to make your post like https://www.confidentblogger.com/why-you-should-use-google-webmaster-tools/ . This will tell

This will tell search engine what your post is all about.

You may change your permalinks from settings Permalinks >custom>structure and add /%postname%/

1. 301 Redirect Old URLs to New URLs

301 redirecting to old URL to new URL is crucial for a passing of the external links’ power to your new URL.

This is also effective for search engine spiders in finding the new web page, transferring the power of old page to new web page and indexing new URL.

2. URL Normalization

As you know the best structure for an URL is to keep all the characters in the lowercase and separate each word by a hyphen.

If you are following any other trend in URL structure, revert to this current practice.

You must make sure that the new page and present URL match each other.

3.  Legacy Redirects

If there are legacy redirects pointing to the old URL, make sure that you correct it. This is something which is often overlooked when you are changing your URL structure for a page.

4. Update All Internal Links

Internal linking is one of the best on site seo factor that affect your search engine ranking. Simple internal linking is link one post to other in a blog post. With a changed URL, it is necessary that you point all your internal links to new URL instead of the old one.

With a changed URL, it is necessary that you point all your internal links to new URL instead of the old one.

Do you know that the internal links are very crucial in the sense that it notifies the search engine regarding the page that is important on the site?

Neglecting this change of the internal linking will ultimately lead the search engine spider to follow an incorrect URL.

Correct your internal linking and get the quickest way of entering the deeper page of your site.

Also, the search engine spider gets benefitted from this.

Keep in mind while linking your post to use keyword as your anchor text. I see many blogger who link with the work click here. They write like this….

“To know more about link building click here”. Here they used click here as anchor what’s not recommended. I always recommend using your anchor text here.

So, you should not miss this crucial step…

These are some of the basic steps you must abide by when you are changing a URL if you want to have the best results.


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