Major engines use a variety of complicated algorithms to determine the value and relevance of each website in relation to searches made on the Internet.
One of the key factors in this calculation is looking at the webpage’s link profile. This is where link building becomes a factor. Search engines consider each link to a webpage as a vote for that specific webpage.
In the eyes of search engines, a web page with more websites linking to it is more valuable and relevant to a given search query as compared to one that does not have any.
Natural link building is a time-consuming process that requires a lot of effort and planning.
More backlinks = More traffic
How to Get Backlinks to Your Blog?
The following are a few ways to help web publishers build more authoritative websites.
1. Linking with Authoritative Sites
Getting a link from a website that has a high PageRank or level of authority is difficult but worth the effort. Major search engines see this as a big point for your website.
However, search engines also look at the relevancy of the link to your website. This is another major challenge as determining which authoritative websites are relevant to your website requires a lot of research.
After identifying the key players, publishers will need to find out how to get a link from such sites.
2. Linking Volume and Variety
Websites need to build up on links to gain a better rank on search engines. However, there must also be variety in these links. Search engines want to see links from a variety of domains, not a multitude of links from a single domain.
In order to build a more natural link profile, the links must come from websites of varying levels of authority. This means getting links from authoritative websites and websites with lower PageRanks.
3. Posting a Guest Blog
Guest blogging is still considered to be one of the best legitimate ways to build links. The endeavor involves posting content on another person’s blog.
Guest posts often include two backlinks to your website, linking both websites together. Creating great guest posts also help in boosting the blogger’s credibility within the industry.
Publishers interested in posting a guest blog must look for other blogs within the same niche and attempt to contact the owner. Some websites encourage guest blogging by including a series of rules and guidelines for submitting posts.
4. Commenting on Blogs and forums
Leaving comments on other blogs sounds relatively easy in theory but the activity requires a lot of effort and patience in actual practice. Most websites allow comments to include a link to a different website, essentially placing a vote to the commenter’s website.
Bloggers will need to find relevant blogs to leave comments on, read up on posts to get a feel for the website and pick the right posts to comment on.
It is not as simple as leaving a comment saying, “Nice post!” A valid comment must provide some useful information about the post to help further the discussion. Otherwise, the comment may be scrapped or removed by the owner of the website.
Few Quality forums are TrafficPlanet, WarriorForum & DigitalPoint.
5. Publishing short ebooks
One of the newer methods of building links is to write a short ebook between 3-4 pages long and publishing them online.
Publishers can include a link to the website in two to three areas of the ebook. Major search engines also index the links inside the ebooks, adding points to the publisher’s website.
6.Create Social Media Accounts
Opening accounts on large social media websites can also help build links. Once a profile has been completed, the owner of the account can include a link to the owner’s blog.
Publishers should read up on how each website treats links as some may only display a no follow link.
7. Use Social Bookmarking
Social bookmarking sites are very helpful for backlinks. Social bookmarking sites can help you to get more traffic to your blog site. There are many social bookmarking sites on the web.
8. Upload Videos
Video sharing websites such as YouTube and Vimeo allow people to add a link to the video’s description. Uploading relevant videos add variety to blog’s content. Placing a link to the publisher’s blog or website adds a vote for the website.
9. Start your Second Blog
This is a great way to get backlinks. So, start your second blog and link to yourself.
10. Ask friend to link to your blog
If you have a friend who has a blog, ask him to link to your blog. He can put your blog link on his sidebar or inside his post.
- Don’t Make Your Links Unnatural By Building It too Fast
Some Tips and Recommendations to Build Natural Links
• Submit Articles
The usefulness of submitting content to various article directories is still a highly debated subject. On one hand, the author’s bio allows publishers to leave a link to their website.
However, search engines do not necessarily consider these sites to be credible as they once did.
• Use Pinterest
Pinterest is another social media channel that has become popular over recent years. This particular channel is devoted to graphics and pictures, which adds variety to a blog’s content.
Posted material can quickly become viral, encouraging other people to link to a publisher’s website.
• Email Signatures
Publishers can also participate in forums related to their topic. A large percentage of forum websites allow posters to create signatures that link to the person’s website.
Signatures can also be added to emails, giving it a more professional look.
• Link Exchange
This is not a good practice beacuse it maybe make a bad link profile. You can link exchange with other blog sites. If you are a new blogger then you should find out similar blog sites and send them link exchange mail.
I hope you will get much traffic to your blog if you follow this steps.
If you have any tips, please feel free to leave a comment.