The Importance and Benefits of Email Marketing

Email marketing is one of the best ways of marketing your product or service efficiently to your prospective clients or customers. Its helps you to promote your business and reach out to hundreds and thousands of prospects at the fraction of the cost compared to other forms of marketing.

The return on investment for any email marketing campaign can be very high provided you do it with the right approach and methodologies. In this article, we will tell you how to effectively use Email marketing without spamming. Before that, let’s clear some basic stuff first.

What is Email marketing?

In simple words, Email marketing refers to the marketing of product or service done by using emails. In this form of marketing, companies or organizations generally send an email message to an individual or a group of individuals. The email message may contain information, ads, transaction details or anything else suitable.

Different types and examples of Emails

Transaction Emails

As the name suggests, these types of emails are received by a person for completing a particular transaction.

Example: A customer who buys any product on an eCommerce site receives an email with the details of his transaction.

Newsletter Emails

These types of emails are typically sent to subscribers of the newsletter and contain details about promotions, offers, blog posts or article links, information about new products, etc.

Example: A blogger sends weekly newsletter email to its subscribers with links/details of all blog posts published in that week.

Survey/Invitation Emails

These types of emails are sent keeping a specific intention in mind- like inviting customers for the new product launch or asking a customer to fill in a short feedback survey etc.

Example: An e-commerce site sending their customers an email containing a short questionnaire/survey to be a filled.

Apart from the above-mentioned types, there are several other examples and types as well but the above-listed ones are more commonly used.

Benefits of Email Marketing:

There are many reasons and benefits why businesses prefer email marketing over other forms. Below are some of the major benefits which you will receive if you do an efficient email marketing campaign for your brand or business.

  • Cost Effective- Email marketing is extremely cost effective. You can see astonishing results from an email marketing campaign provided it’s done by following a proper approach.
  • Calls to Action- Since accessing emails require internet connection, email marketing calls to action. You can ask the recipient to purchase something, fill a survey, submit the lead, etc.
  • Ability to Target Specific People- With email marketing you can target specific customers or subscribers of your choice. Say if you have an email marketing lust of subscribers with their personal details, you can choose to send emails only to those subscribers which fulfil certain criteria.
  • Global Outreach– With email marketing, you can reach all your global audience at ones. There is no need to create the separate campaign for each region or geography.
  • Easy Sharing– Recipient can share the email contents within their individual network as well by forwarding the mail to them or sharing it on other platforms. This may help you increasing your reach and prospective customers.
  • Excellent ROI– Email marketing can generate excellent returns on your investment. The cost for running an email marketing campaign is extremely less compared to various other marketing techniques and results produced are excellent.

The importance of email marketing

Your subscribers have shown an interest in your products, so much so that they have shared their email addresses with you.

You do not want to irritate them but your problem is that you do not know enough about them to be able to tailor your offer specifically to them.

Keep sending them emails they are not interested in is the best way to get them to unsubscribe.

You do not want to irritate them but your problem is that you do not know enough about them to be able to tailor your offer specifically to them.

The importance of email marketing

Keep sending them emails they are not interested in is the best way to get them to unsubscribe.

Much will depend on your product of course, but let us look at, for instance, wine sales. You need to tell your email marketing software whether a new subscriber prefers red, white, or has no preferences.

You have a choice of offering them cases of wine but at the moment you do not know which to pick.

You need to tell your email marketing software whether a new subscriber prefers red, white, or has no preferences.

You have a choice of offering them cases of wine but at the moment you do not know which to pick.

General advice is that you should limit your emails to one main offer and experience shows that this is the best option.

However there are always exceptions. If we know little about a subscriber then any specific offer may well have no interest

If we know little about a subscriber then any specific offer may well have no interest for them so this is one of the exceptions that, whilst it might not prove the rule, makes it obvious why we are ignoring it.

We want to get information on new customers so that we can use our email marketing software to target them.

The first few emails should have the joint purpose of selling and gaining information. A good way of fulfilling both these needs is to have a, albeit restricted,

The first few emails should have the joint purpose of selling and gaining information. A good way of fulfilling both these needs is to have a, albeit restricted, number of offers in an email.

Slide by Diseño Domingo

This does not mean that you should stick everything you have on your shelves all in one sort of bumper bundle pack and leave the subscriber to sort through them.

Whilst we are breaking a rule its purpose should be considered all the way through.

If we return to the wine sales, otherwise identical boxes of red, white, and a mixture of both can be included in the same email.

An introductory paragraph extolling the virtues of all your wines and the specific attraction of those displayed would unify the various offers and that would, to an extent, limit the clutter.

Further, the design of the email should make it look as if it was just one offer.

Different landing pages for each individual item would bring in further specific information for your email marketing software.

If the product merits, also include the possibility of ordering two or all three items. The data retrieved from this one marketing email will be an invaluable start.

One of the good things about email marketing is that everyone starts at the beginning.

Whenever a new subscriber comes on board they are all but transparent as they have little detail for the email marketing software to work on. Given the specifics with new subscribers an occasional sacred cow can be ignored.

Litto James
 

Litto is the founder of Confident Blogger. He is a passionate professional blogger and web designer from India. He is constantly trying to learn new things about SEO, Blogging, Make money online and share his experience with valuable readers. Need any help? Contact me.

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